Lady Gaga has reinvigorated sales of her albums with the recent performances at the Super Bowl and Grammys
Her high profile half-time gig at the Super Bowl was viewed by over 100 million and thanks to that performance three of her albums have risen on the Billboard 200 chart, with two albums in the top 10. Her most recent album, Joanne, released in October has soared more than 60 spots up to the No. 2 spot. Recent sales were reported at 74,000 units according to Nielsen SoundScan.
Her 2008 record release, The Fame reentered the chart at number 6 with 38,000 units sold. and not to be forgotten, the 2011 album Born This Way rose to the number 25 spot with 17,000 units sold. Lady Gaga has even been rising on the Digital Songs chart that tracks sales of individual songs online with her new track Million Reasons selling over 149,000 copies. Earlier hits, Born This Way, Bad Romance and Poker Face are experiencing spikes in sales as well on the singles charts.
Her performance with Metallica during the Grammys was the most recent high-profile performance. It was largely considered a success for Lady Gaga even though a technical glitch due to an unplugged cord caused Metallica’s James Hetfield to end up sharing a mic with her during their performance of Moth Into Flame. The glitch obviously angered Hetfield who ended up throwing his guitar after the performance. Despite the microphone glitch Lady Gaga ended the performance throwing herself onto the crowd and doing some crowd surfing in classic rock-style.